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Take-Two CEO says $50 for Red Dead Redemption on Switch and PS4 is ‘commercially accurate’

Take-Two Interactive CEO and chairman Strauss Zelnick has defended the price of the upcoming Switch and PS4 ports of Red Dead Redemption.

Take-Two publisher Rockstar Games announced on Monday that Red Dead Redemption will be coming to Switch and PS4 on August 17, with a physical release to follow on October 13.

It was also announced that the game would cost $49.99 / £39.99, and will also include the Undead Nightmare DLC.

IGN asked Zelnick why the game was given that price point, especially considering that it’s already available on Xbox via backwards compatibility for $29.99 / £24.99 (with Undead Nightmare available for $9.99 / £6.75).

“That’s just what we believe is the commercially accurate price for it”, Zelnick replied.

After Take-Two EVP of finance Hannah Sage pointed out that the Switch and PS4 versions also included Undead Nightmare, Zelnick added that Undead Nightmare “was a great standalone game in its own right when it was originally released, so we feel like it’s a great bundle for the first time, and certainly a great value for consumers”.

Rockstar’s announcement on Monday read: “Experience the epic Western adventure Red Dead Redemption and its groundbreaking zombie-horror companion, Undead Nightmare, as both games come to the Nintendo Switch and PlayStation 4 for the very first time in a single package.

“In a new conversion by Double Eleven Studios, the Switch and PS4 versions bring the two classic experiences together again for both new players and original fans to enjoy across modern consoles, including backwards compatibility with the PlayStation 5.”