Urban Indians have turned happier in August, with family, health, and economic and financial conditions driving up the happiness levels, according to the August wave of the Ipsos IndiaBus Happiness Monitor.
As per the monitor, 69 per cent of urban Indians claim to be happy.
The biggest contributors to happiness for urban Indians in the pecking order in August were: family (73%), health (67%), friends’ circle (62%), employment or work (60%), colleagues and business associates (57%), economic and financial conditions (54%), neighbours (53%), situation of country (45%) and situation of the world (39%).
Of these parameters, a surge has been witnessed on family, health, and economic and financial conditions.
Parijat Chakraborty, Group Service Line Leader, Public Affairs and Corporate Reputation, Ipsos India, said, “We see an uptick in happiness of urban Indians in August 2023 and further, family, health and economic and financial conditions are turning up the happiness meter, conveying a pertinent message that the biggest sources of happiness continue to be close family ties, salubrious health and financial security. Though work, colleagues, friends’ circle, neighbours, situation in the country and around the globe, all these factors accentuate happiness for urban Indians.”
“Happiness is not superficial. It manifests itself in different areas that have a bearing on our day to day existence. And slippage in one area can impact all other areas,” added Chakraborty.