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The Unique World of Blue Ivy, Rumi and Sir Carter

More than a few of their fellow famous parents will assure Jay-Z that’s exactly what’s going to happen in a few years. But until then, the plan remains to shower the kids with enough love and support that a few fallow years of eye-rolls and slamming doors won’t affect the overall dynamic.

“Feeling loved is the most important thing a child needs, you know?” Jay-Z told the U.K.’s Times in 2021. “Not ‘here’s this business that I’m going to hand over to you, that I’m creating for you.'”

Though he and Bey have so many irons in the investment fire there’s seemingly something for everyone, the Carter children will be under no pressure to follow in either of their parents’ vast footsteps, according to their dad.

His and Beyoncé’s main purpose was to “make sure we provide a loving environment, be very attentive to who they want to be,” he explained. “It’s easy for us, as human beings, to want our children to do certain things, but we have no idea. We’re just guides.”

And whether they’re flying private or commercial, the sky’s the limit.

Scroll on for scenes from Blue, Rumi and Sir’s family world:

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