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Why AI Was Such an Important Fight for the Actors Guild

While we don’t yet know what’s in the version of the contract that is set to be voted on by the SAG-AFTRA national board and union members, according to an official statement from the union, it contains “unprecedented provisions for consent and compensation that will protect members from the threat of A.I.”

SAG-AFTRA has been so adamant about cementing protections against A.I. because it’s been clear throughout the negotiation process that the AMPTP are willing to exploit the new technology as much as they can. This fight is about ensuring that all performers, from background actors to Oscar winners, have a say in how their likeness is used on screen and that people aren’t replaced by uncanny replicas just because it’s “cheaper.” 

Replacing actors, especially those considered “background,” also threatens the livelihood of other workers in the film and television industry. The fewer actors a production employs, the fewer people in hair, makeup, wardrobe, craft, props, etc. are needed behind the scenes to keep the production going. If a big crowd scene is being populated exclusively by CG “people,” then the studio doesn’t have to bring in extra people to help them fit the look of the movie.

If SAG-AFTRA wasn’t steadfast in their position now, then the AMPTP likely would have taken advantage of performers until this contract expired. With how rapidly technology is changing and impacting the industry, it’s important that SAG-AFTRA stood firm in their fight to guarantee future generations wouldn’t have to settle for less than they deserve. As details on this agreement are released in the coming days, hopefully the A.I. protections are truly as groundbreaking and “unprecedented” as they appear to be.

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