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How an art startup by two Delhi govt school students saw Rs 10 lakh turnover | Delhi News


In 2021, Divyanshi Chitransh (18) and her classmate pitched an idea for a startup, called “Divine Creations”, where they made and sold traditional paintings online and offline. In just a year, the Class XI students made a whopping Rs 10 lakh — helping the Kanpur girl support her family after her father lost his job during the pandemic. What gave Chitransh, then a Delhi government student, a leg up was the Rs 2,000 seed money given under the Business Blasters Programme.

Since its inception in 2021, the entrepreneurship programme run by the Delhi government under its Entrepreneurship Mindset Curriculum (EMC) has provided Rs 2,000 each to about 3 lakh students that year, 2.4 lakh students in 2022, and 2.43 lakh students so far in 2023, as per data accessed by The Indian Express.

To mark two years since it was introduced, SCERT Delhi is inviting the top 35 teams to attend a conference, “Power of Entrepreneurial Education: Developing Youth Mindset for Innovation and Economic Growth”, on December 20.

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The Indian Express spoke to three former students and budding entrepreneurs now running their businesses.

For Divyanshi, who studied at the School of Specialised Excellence in Khichdipur, the platform was a way to prove to her family that gender is no bar when it comes to business: “… I’ve never seen a woman do business in my family. Whenever I wanted to give some business advice, I was always shut down by elders… but now I want to make sure everyone knows it’s not a gendered field…”

Festive offer

“My father had lost his job during Covid. Fortunately, the business idea did so well that I was able to support my family in tough times,” she said, adding, “We also got a grant of Rs 1.25 lakh from Abhiraj Singh Bahl, co-founder of Urban Company, and Sairee Chahal, co-founder of Sheroes.”

She is now a first-year student at Netaji Subhas University of Technology (NSUT) pursuing her Bachelors in Innovation Entrepreneurship and Venture Development (IEVD).

Her mother takes home tuition and her father is a contractor dealing with wooden packaging. Today, Chitransh dreams of pursuing a PhD in entrepreneurship and wants to help children pursue education with her new venture called “Padhaivadaai”, which offers tuition at four centres across Delhi along with soft skill development classes.

For Aryan Jaimini, who hails from Delhi, art is everything. “Government school students like me from middle-class families were encouraged to study, not pursue extra-curricular activities. But I wanted to prove one can make a life out of Art,” said the 20-year-old, who runs a startup called ‘Metal Mate’ that turns junk into decorative art which he sells on social media and markets at exhibitions.

Aryan and his team of five got the seed money in 2021 while he was studying in Class XII at Rajkiya Pratibha Vikas Vidyalaya in Rohini Sector 21. Today, the startup has made about Rs 85,000 in a year. “I am the eldest of three children… my father is the sole breadwinner. But now I can support my siblings’ education,” said Aryan.

Pursuing his Bachelors in IEVD at NSUT, he wants to move abroad and build a career in Art. In the meantime, he is working on building a portal for an art platform — Wepaintlife.in — where students can share their ideas which he will bring to life. “‘You dream it, We built it’ is the idea behind the platform. It will be open to class IX-XII students who want to make a living out of creating art,” Jaimini added.

When she was studying in Class XII at Sarvodaya Kanya Vidyalaya, Loni Road, Riya Sharma and her team of eight decided to get on the health food wagon and pitched an idea to sell chips made of spinach, beetroot, rice and potato. Today, the business, “Potatoroids”, makes Rs 25,000 a month and employs around 18 women — housewives who live in her neighbourhood in Ghaziabad — who make the chips and sell them daily.

“I come from a middle-class family and since a very young age, I learnt women empowerment is important. This is what we based our entire idea on,” said the 18-year-old first-year student at NSUT. She too is pursuing her Bachelors in Innovation Entrepreneurship and Venture Development.

Her mother is a housewife and her father owns a carpenter shop. “I have always dreamt of running a successful business and will work towards making Potatoroids bigger,” she added.





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